
I read a good bit on the lexical influence of German on English this morning. It felt a bit like a switcheroo since it was just the other day I talked about the active English presence in German.
I'm in the habit of peppering my daily speech with German words. But that's to be expected. Obviously, I use it daily professionally.
And I use it personally, daily too.
I tend to use German with a couple family members. Just like I only choose to use English with my niece and nephew, but Albanian with their Canadian father. And then comes the seasoning. The dish might be English but the seasons hail from all over. The spicier the dish, the better the taste. Or so I'm told. I get stomach cramps every time I get too experimental, though.
Right. Complicated.
Back to the article I just read. A paragraph says:
"In showbusiness anyone who has not earned the title of an über-agent, über-director, über-publicist, or über-whatever should probably be seeking career counselling. In politics, real players are über strategists, those who don’t make the cut “über goobers”. Global warming must be serious: commentators call it the über issue. Leonardo DiCaprio’s house goes on the market not as an ordinary domicile, but as an über home. Finance has not been spared. Market pessimists get to be “über bears”. Warren Buffett is, predictably, the über investor. Über is über all."
Reading this was no news to me as it's part of my quotidian linguistic reality. However, something bigger is happening here.
Could this extensive use of German by English speaker have anything to do with the state of the economy?
It would not be the first time, after all, that lexical borrowing is informed by the economy.
Subscribe to Gendering the Media Podcast

