Tyler Cowan over at MR posts today that Sunday is apparently the unhappiest day of the week. I personally find the day to be most helpful as the rest of the week, for me at least, is uber-busy, full of deadlines and a demanding schedule. Sunday seems to be the day that provides much needed balance, time to communicate/spend with family and dear ones, as well as time to reflect and ponder. I suppose the study TC is quoting is premised on commercial purchases and spending. Be that as it may, it's good food for thought.
A paragraph says:
"It is Sunday, at least according to one study conducted in Germany, by Swedes. Could it be because there is much less to buy? Because the cities empty out? Because walking in nature is overrated? Because you are supposed to go to church or are supposed to spend more time with family? Indeed the effect is stronger for married people. For former East Germans there is not a significant Sunday effect."
Showing posts with label commerce. Show all posts
Showing posts with label commerce. Show all posts
Sunday, November 29, 2009
Monday, November 12, 2007
Fact of the Day: Borders Adds TV Watching to Its Bookstores’ Entertainment
Today's The New York Times informs me that Borders bookstores will now have huge flat TV's.
I and mine have spent many, many hours at Borders. I like to drink their mango or peach smoothies while I speed-read as many new books as I can, or get info on new beats and albums. TV screens won't bother me since I never look up anyway. I do find it funny, however, that readers are being targeted so much by advertisers.
Aren't they better off going after teenagers who then go after their parents for more cash?
Here are some snippets from the article.
A new strategy at Borders will reinforce the message that its stores are not just about books: the company has been installing 37-inch flat-screen televisions to show original programming, advertisements, news and weather.
George L. Jones, the chief executive of the Borders Group, said each store would have two screens. The broadcast service, called Borders TV, has arrived in nearly 60 stores and is scheduled to reach an additional 250 stores by the end of February.
The screens are “not designed to be intrusive,” Mr. Jones said. Rather, he said, they are “part of a master plan to create content that will do several things for us,” like directing traffic to the Borders Web site and paving the way to more cross-promotional deals with large media companies.
Will literary-minded customers bristle at the intrusion, or will the screens be welcomed as fun? Mr. Jones has a firm opinion: at Borders, “you browse, buy a latte, read a magazine. It’s entertaining.” The televisions are “another way that we can bring knowledge and entertainment,” he said.
per NYT
I and mine have spent many, many hours at Borders. I like to drink their mango or peach smoothies while I speed-read as many new books as I can, or get info on new beats and albums. TV screens won't bother me since I never look up anyway. I do find it funny, however, that readers are being targeted so much by advertisers.
Aren't they better off going after teenagers who then go after their parents for more cash?
Here are some snippets from the article.
A new strategy at Borders will reinforce the message that its stores are not just about books: the company has been installing 37-inch flat-screen televisions to show original programming, advertisements, news and weather.
George L. Jones, the chief executive of the Borders Group, said each store would have two screens. The broadcast service, called Borders TV, has arrived in nearly 60 stores and is scheduled to reach an additional 250 stores by the end of February.
The screens are “not designed to be intrusive,” Mr. Jones said. Rather, he said, they are “part of a master plan to create content that will do several things for us,” like directing traffic to the Borders Web site and paving the way to more cross-promotional deals with large media companies.
Will literary-minded customers bristle at the intrusion, or will the screens be welcomed as fun? Mr. Jones has a firm opinion: at Borders, “you browse, buy a latte, read a magazine. It’s entertaining.” The televisions are “another way that we can bring knowledge and entertainment,” he said.
per NYT
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