Brilliant commercial, full of relevant social references. Another reason why Starbucks is a successful company.
Showing posts with label Starbucks culture. Show all posts
Showing posts with label Starbucks culture. Show all posts
Friday, October 2, 2009
Wednesday, December 3, 2008
Coffee Art: A History

One does not need to be a coffee person to get this. One does not need to possess pronounced artistic tendencies to appreciate it, either.
Some awareness to narrative styles might help, however.
This is one of the most enjoyable commentaries I've read these past few weeks. No exaggeration. And the tip of the hat goes to the artist responsible for this, whose name is Christopher Niemann. His website is here and the Times-featured piece is here.
A bit says:
"In New York, I was always envious of people who could walk into a coffee place and the guy behind the counter would know them so well he would just start fixing their order, without any exchange of words. It took me more than 10 years to get to that stage, but at the very end of my tenure in New York I finally achieved it: I would enter my little spot on Eighth Avenue and, with nothing more than maybe a nod of acknowledgment, my buddy prepared my personal choice: drip coffee with steamed milk."
And those of who 'get' the text behind this kind of familiar anonymity, so 'get' this.
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