This is an interesting bit.
The article states:
"When you look beyond the ranks of the professionally beautiful,
photography becomes a lot more fun. Our designers cooked up a collection
of smart fashions for spring, so why not display them on the bodies of
women with really big brains?"
Not necessarily a new idea but good to see it revisited. Content needs to be accompanied by the right form. Aesthetics is never inconsequential. And I reckon it makes sense that the setting be in California. After all the UC system has enough campuses throughout the state to provide the talent pool.
Here's one example of a dress worthy of a PhD-er, I suppose: