I was talking to one of my best friends last night and I noted that Steve Jobs had been a high-frequency item in a lot of the books I've been reading the past few months. Then I specifically referred to a quote from him as featured in Matthew E. May's very well-written new title In Pursuit of Elegance.
In this context, Jobs was referring to what is called a stop-doing strategy. He observes:
"People think focus means saying yes to the things you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things we have done." (81)