Wednesday, August 27, 2008
Apple Ad Banned in the UK
Mae West-inspired jokes apparently won't quite cut it for Apple.
""Is that the whole internet in your pocket, or are you just pleased to see me?"
The above joke, despite being quite hilarious, will never be seen in an iPhone ad -- at least not in picky Great Britain. Why? The Advertising Standards Agency (ASA) has upheld a complaint about a TV spot for the iPhone which claims that "all the parts of the internet are on the iPhone". The problem is that the iPhone doesn't work with Flash or Java, which caused two viewers to write in and whine. From the ASA case page:
Two viewers believed the claim that all parts of the internet were accessible was misleading because they understood that the iPhone did not support Flash or Java, both integral to many web pages."
Is this a question of semantics or a basic cultural difference?
Read it here.
graph per apple