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ah...the proverbial slippery slope, eh? As I mentally scan my friends and acquaintances' behavior and tendencies, I have to say I think he's on to something/p2
I'd most certainly agree with this premise. I've often seen in my life. Those who only buy authentic, tend to be more authentic generally. Pretension is a form of self- and others-cheating.
Honestly, I do feel like I'm cheating every time I'm around fake goods.
I do hope that more people will stop and think in detail about what Ariely is proposing here. I mean, when Mark Twain noted that clothes makes the man I'm sure what he wished to intimate had a bit to do with authentic quality, you know.
Authenticity, whether it's a label or an intellectual idea, is very difficult to have. That's why so many people have an easier time copying and miming. I'll make it a point to read the book. I've been meaning to for a while now.
I tend to think that real brands are a 'text' of self-respect.
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