Thursday, August 7, 2008
Schultz did more than create the Starbucks notion back in the '80's. He seemed to also know how much the legal stimulant would come to mean to so many people at the same time. The Times posts an interesting article on the topic. And since we tend to be quite partial to the macchiato in this neck of the woods, I'll quote a 'benefit' from the feature:
"Probably the most important effects of caffeine are its ability to enhance mood and mental and physical performance. At consumption levels up to 200 milligrams (the amount in about 16 ounces of ordinary brewed coffee), consumers report an improved sense of well-being, happiness, energy, alertness and sociability, Roland Griffiths of the Johns Hopkins School of Medicine reported, although higher amounts sometimes cause anxiety and stomach upset.
Millions of sleep-deprived Americans depend on caffeine to help them make it through their day and drive safely. The drug improves alertness and reaction time. In the sleep-deprived, it improves memory and the ability to perform complex tasks.
For the active, caffeine enhances endurance in aerobic activities and performance in anaerobic ones, perhaps because it blunts the perception of pain and aids the ability to burn fat for fuel instead of its carbohydrates."
Read full text here.
graph per ny times