Tuesday, May 20, 2008

What Do Brands Reveal?

Sticking to what one knows saves one time, energy, and resources, eventually.
An example of economy of space and time, has it: "Ben Sherman, Apple, fruit and Steve Jobbs-related concepts."
Defining the 'do-s' renders the 'don't-s' irrelevant, I find.

Dan Ariely, author of the soon-to-be reviewed book Predictably Irrational, wrote the following on his blog.
"So now we have two roles for brands: they help us tell other people something about ourselves, but they also help us tell ourselves a story about who we are."
I concur. Especially with the latter part.

3 comments:

will said...

Certain brands stand for quality and going for quality is not necessarily a sign of elitism...

Dan said...

Yeah, I wouldn't want him operating on me while listening to Verdi's Requiem.....

Gina said...

So, since I know you LOVE Ben Sherman lines, what's the decision making process you take when choosing a Sherman item? I mean, what about getting at, like, I don't know, Target? What does brand research say?