Monday, April 21, 2008
The Colbert 'Bump'
Stephen Colbert doesn't just make some of us laugh uncontrollably. He's also a good book 'reviewer', it turns out. My instincts tell me that the authors who go on the show must do pretty well in terms of book sales after their Colbert appearance. After all, if other people out there feel a compulsion to read the new books the why I do, these authors can't be doing all that badly.
The piece on juice analytics states:
"... being on the Colbert Report increases sales by 10 times on average. That bump doesn't last forever, but, let's face it, what does?"
Interesting bit. Read it here.
graph her colbert nation