Saturday, December 15, 2007
Why Kitsch Sells
Hat tip to Richard Florida for making me aware of this book.
Carl Wilson is the author of Celine Dion's Let's Talk About Love: A Journey to the End of Taste.
For more of the following text by Wilson read here:
'Musical subcultures exist because our guts tell us certain kinds of music are for certain kinds of people. We are attracted to a song's beat, its edge, its warmth, its idiosyncrasy, the singer's je ne sais quoi; we check out the music our friends or cultural guides commend. But it's hard not to notice how those processes reflect and contribute to self-definition, how often persona and musical taste happen to jibe.'
There are a lot of reasons to read this book. Those who have some experiential knowledge of that Dionysian urban concoction called Las Vegas will especially enjoy Wilson's reading of kitsch artistic expressions and the city itself.
The premise of the book is fundamentally a 'reading' of taste. What is it about such performers as Céline Dion that allows them to evoke either extreme dislike or utter adoration? Is it, perhaps, that we need the presence of kitsch as much as the presence of substance?
Mostly, I am of the belief that what kind of music we invest in and listen to reflects our very natures. Hence, doing a reading of musical tastes reveals many things of substance about us.
Wilson's book is the kind of fast read that forces one to ask lasting questions. And that can never be a bad thing.
graph per b&n